Framework — Pillar 1 Memorable
We all have memories attending an event that stands out, made a mark and is now firmly etched into your memory.
What made this occasion so spectator? What made this memorable to you?
You will have your own individual memories. Can you think of an event — What was it? What did it do? What did it look like? Smell like, feel like?
For me, a single moment in time that I will never forget was working at the 2006 Commonwealth Games in Melbourne, Australia
I was based inside the spectacular Melbourne Cricket Ground (MCG), I can still hear the roar of the crowd as the two front runners in the women’s marathon entered the stadium. With just 400 meters between them and the finish line, the air erupted with the sound of cheering fans on the edge of their seats and launching to their feet barracking for the two runners. Flags flew high with people celebrating their athletes and the atmosphere was simply electric as the athletes legged it out, shoulder to shoulder, leg in front of leg, striving, pushing and giving it their all — giving it their all to cross the finish line and take out the gold medal.
I can still see the crowd, feel the emotion and every single time I recall this moment — my body develops goose bumps all over again!
Now, I’m not saying that we are all getting out there to create a jammed packed 100,000 capacity stadium that is a televised across the globe but to highlight a single moment of time that is and will forever be with me. This is power and impact that events bring to your life, your business and for this example, the country. ( though saying that if you are looking to create this example — give me a buzz LOL).
(Plus, if you are Victorian, particulary living in Melbourne — our thoughts are with you during the Lockdown!)
Apart from the MCG roar, you may have attended a seminar or networking event when you noticed the personal welcome by the team member at the front door, or recall an event where you were given Hawaiian lays to wear around your neck. These felt abit funny and weird at the start, but everyone did it and was part of the company’s brand and how about that 5 years later I’m mentioning this memorable moment to you!
You will have your very own individual memories.
Now, jumping into the Branchd Out Framework, introducing the first pillar — MEMORABLE.
Our Memorable pillar, covers;
- Event Concept — identify your picture of the event, your event vision. Why this event taking place and the ideal outcome you want to achieve?
- Attendees — Your events topic, identifying your participants, the activity and benefits that your event will brings.
- The WOW factor — which is aligned to your business brand and bringing the WHOW WOW to your attendee’s experience.
- Team — Your team, your staff, who you have collaborated with and how through your team you will be bringing your event to life.
- Brand — Interweaving your brand throughout your event, bringing to the front what sets you apart, what makes your business stand out. We explore; What you see, how your team interact with your participants and explore visual aids to bring your unique brand to STAND OUT and be recognised.
When you enter this space, you are creative and conceptual. Exploring and expanding your mind, to create and inspire.
Each event serves a purpose.
Each has a vision and you are in the creative seat to design what this event is all about and the connection and impact the event has with your attendees.
You want to spark and ignite emotion, which provides the connection between you and your attendees. Drawing your attendees closure to you and your business.
Because as you host events to attract leads or nurture your customers, you’re looking to creating unique moments and memories. There’s no end of activity and excitement; a memorable event touches our every sense; from the sights and sounds to the emotional reactions that are embedded and connects your participant with you.
This is where the magic is. This is where memories are made. And this is where your business event stands out.
And if you want to fast track your event creation and havn’t booked in already, your Event Kickstarter 30-min call with me, where we;
- deep dive into the purpose for your event,
- identify your ideal attendees; and
- map out the next 5 actionable steps to make the event happen!
So that you can bring your event to life! Click hereto schedule your call.
Every business is different, and events are no different — We want you to make them your own!
Stay tuned for next weeks email where we will uncover the 2nd Pillar — MARKETABLE.
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