Framework — Pillar 2 Marketable

This week, we kick off with the regrettable news that the Queensland border will be closing again this Saturday to the Greater Sydney area.

The implications of this will be far-reaching for our industry with multi-state attendees, the lockdown which already existing in Victoria and the hit for the tourism sector in Queensland, as well as many others.

Now with the pandemic facing us and at varying levels across the states, some events specifically the large scale events have been postponed or for you if you’re living in a lockdown area being prevented to host — the great news is that you still have the beauty to PLAN.

By literally having everything in order, prepared and boxed up on the shelf so that when are you ready to host your event — you’re set to go!

Now for some, your events are able to continue ensuring they are held within the COVID-19 guidelines. We will be circulating an EVENT COVID-19 pack shortly to assist business owners who are looking to host face to face events where they are permitted.

So, whether you are hosting events now or in the planning phase ready to execute, then this is for you!

Hosting events is one of the most powerful marketing strategies.

By hosting your event, this enables you

• to connect in person
• engage in two way communication
• position yourself as an expert in your field
• establish trust and connection with your attendees.

Let us jump right into the Branchd Out Framework, introducing the 2nd Pillar — MARKETABLE…

In our Marketing Pillar, we cover; Identify WHO

Identify who you are targeting and being clear withwho you want to attend your event.

We uncover their desires and frustrations and the benefit to them for attending.

Marketing & Communications

Once you have identified who,we explore methods to attract them to actually turn up and explore how you can best leverage your marketing for maximum exposure.

Within this framework we get crystal clear on your ideal attendee benefits for attending your event, offline and online marketing strategies, digital marketing, direct marketing, advertising, we cover your marketing collateral and event branding aligned to your business so that you can attract your ideal participants. plus leveraging opportunities through the power of press releases.

Sponsorship & Partners

We identify sponsorship and collaboration opportunities with other businesses to boost your events value that attracts attendees and save you in costs!

We do this by identifying your potential sponsors & partners and the value to your sponsors, plus identify & create financial and in-kind contra deals to promote or boost the value of your event.

Marketing is without a doubt an essential ingredient to an event and ensuring the right message is received by the right people, to be aware of your event, to register and actually turn up!

And this is where your business and you can thrive!

And if you want to fast track your event creation and haven’t booked in already, your Event Kickstarter 30-min call with me, where we;

• deep dive into the purpose for your event,
• identify your ideal attendees; and
• map out the next 5 actionable steps to make the event happen!

So that you can bring your event to life! Click hereto schedule your call.

Every business is different, and events are no different — We want you to make them your own!

Stay tuned for next part within this 5-part series where we uncover the 3rd Pillar — ORGANISING EFFICIENCY.

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